Flash In A Bottle

Fragrance Flash
Fragrance Flash

In May 2013 I presented Olfactive Trends Quick Peek at Sniffapalooza’s Spring Fling and mentioned “Flash” as the newest naming convention in fine fragrance.  September is quickly approaching and you can now get your hands on many of the recent launches inspired by the word.

Olfactive Studio’s Flash Back scent is described as “a memory in motion and in action” while Cacharel’s Amor Amor In A Flash is “the feeling of love at first sight: magnetic, addictive, electric… a moment of never-ending intensity.” Jimmy Choo’s second scent Flash, is the newest player and is a “solar” floral that is “about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up.”

In flavors, the closest interpretation is Oddka Vodka’s Electricity flavor, which Pernod Ricard states is “a tongue-tickling blend that tastes of fire bolt.”  Inspired by the Flash scent, Belvedere Vodka and Jimmy Choo partnered to create a Kuala Lumpur cocktail-fragrance crawl with fun cocktail names such as “Parading on a catwalk” and “Jimmy’s shoe.” The most far fetched recent introduction is Cornetto’s fluorescent ice cream across the pond.

Keep your eyes peeled for more “flash” inspired consumer packaged goods launches. I wonder what will ignite the next catalyst for inspiration.  Any thoughts?

Summer Bearing Fruit – Trend Alert

Fresh fruit is popular during the spring and summer months and is inspiring new fragrance and flavor introductions. Cherry and watermelon are the in vogue fruits of the season.

Cherries
Summer Cherries (photo by Paolo Neo)

In fine fragrance, as a spring limited edition, Escada launched Cherry in the Air and is described as “an initial burst of cherry and raspberry is tempered by hints of marshmallow, coconut orchid, and sandalwood — moving from fruity to sweet to warm.”  British perfume house Floris released Cherry Blossom made with bergamot, orange, pink pepper, cherry blossom, osmanthus, rose, peony, juicy cherry, sandalwood and musk.

The flavored vodka craze continues. Grey Goose introduced Cherry Noir, which is crafted with “100% natural essence of the finest ripe black cherries” and Absolut launched Craft Bitter Cherry, which is described as “a subtle hint of sweetness and bright, authentic cherry flavor [that] is countered by notes of bitter, dark chocolate.” It is one of three flavors, which are sold exclusively to bartenders in limited quantities. Cherry has even tapped beer. Old Dominion released Cherry Blossom Lager as its spring seasonal brew available in March and according to the company “is conditioned on a bed of 300 pounds of Michigan cherries for 48 hours.”

Summer Watermelon (photo by Renee Comet)
Summer Watermelon (photo by Renee Comet)

Watermelon is popping up in men’s fine fragrances. Lacoste’s latest addition Eau de Lacoste L.12.12 Noir highlights a “living watermelon” accord while Tommy Bahama for Him opens with “a revitalizing burst of juicy watermelon.” Limited edition Annayake Love for Him uses bergamot, grapefruit, bitter orange and watermelon top notes while Calvin Klein’s CK One Summer 2013 limited edition features citrus, waterfall, watermelon, cucumber, water lily, musk and moss accords.

Pucker Vodka unveiled Watermelon Wow as the newest flavor and “combines the luscious flavor of watermelon with the invigorating aroma of candied fruit and melon for a unique sensory experience” while Salty Watermelon joins the UV Vodka range. Watermelon is even trickling down into non-alcoholic beverages, specifically water.  Fruitwater offers Watermelon Punch and Fruit2O offers Natural Watermelon.

Watch as these juicy fruits continue to inspire new summer products and emerge in consumer packaged goods.