Since When is Beer Healthy?

Cheer for Beer
Cheer for Beer – photo by Mor Naaman

I’ve heard that red wine and dark chocolate have health attributes because of the ingredient resveratrol found in both. Now it appears that beer is being touted as healthy, particularly for a post-workout recovery beverage. Some research studies suggest that beer can help the body rehydrate. For example, Lean Machine Ale from Canada is a low-alcohol, protein-packed “fitness” beer in four variants – Lager, Lemon Ale, Honey Ale, and Pepper Ale. Across the pond, Dune Surfer claims to be a post-exercise recovery beer made with antioxidants from Goji, Acai and Yuzu fruits.  

Although not a beer, Ficks All-Natural Cocktail Fortifiers are formulated with a proprietary blend of vitamins, electrolytes and antioxidants “designed to help promote liver health and reduce some of the negative effects of alcohol consumption such as preventing hangovers.” They are offered in Lemon, Lime, and Ginger flavors. And for those that aren’t interested in the health benefits of beer or alcohol, there’s always Chaser Strips. They are like Listerine strips that can be used after a shot to “alleviate the harsh after taste.”

Cheers to working out and drinking!

Ads Get Splashy

Fairlife Purely Nutritious Milk, Milk Life, and Schick Hydro Silk ads
Fairlife Purely Nutritious Milk, Milk Life, and Schick Hydro Silk 2014 print ads

Seems like print ads are getting splashy. The Milk Processor Education Program (MilkPEP) has replaced the National Milk Mustache Got Milk? ad campaign with the Milk Life campaign. The new ads focus on the “8 grams of high-quality protein found in each 8 ounce glass of milk” and use images of propelling milk splashes that fuel consumers through activities such as playing sports.  Similarly, Chicago-based Fairlife LLC introduced a sexy ad campaign of women dressed in milk splashes in pin-up poses to promote the company’s new Purely Nutritious Milk, which contains 50% more natural protein and calcium than ordinary milk. To connote hydration, Schick’s Hydro Silk Sensitive Care ads feature water splashes on the legs of active young women doing activities such as kickboxing and skateboarding.

Noticed other recent ads that are using splashes?  Please share.

Candy On Tap

beer-foam
Beer on tap trickling into candy flavors

Trend Alert – seems like beer is the newest flavor to trickle into candy. Jelly Belly debuted a non alcoholic Draft Beer Jelly Bean while ChocOBeer in Europe introduced a line of nine chocolates filled with different Belgium beers. They are cleverly packaged in small shaped beer bottles.

The beer and chocolate combination is not new and has been emerging as craft brewers experiment with a variety of ingredients. February is a popular month to launch these seasonal, limited edition chocolate flavors. This year Woodchuck Hard Cider launched the Cellar Series Chocolate and it is crafted with McIntosh and Northern Spy apples and crushed cocao beans. Foothills Brewing is offering it’s Sexual Chocolate Imperial Stout that is infused with cocao and is described as having a “big chocolate aroma with notes of espresso, blackstrap molasses, dark sweet toffee and dark fruit.”  For those who are not beer drinkers, there’s ChocolatRouge, which features three chocolate flavors blended with red wine – Milk Chocolate, Dark Red, and Sweet Red.

Watch as beer spills into other unexpected categories.

2014 Food & Beverage Predictions Continue…

2014 arrived…here are a few more food & beverage predictions for this year…

5 Booms to Shake the Beverage Room in 2014 by BeverageDaily.com

14 in 14: Our Food Predictions for the Coming Year by Epicurious Editors

14 Food Resolutions to Bring in the New Year by HuffPost

Food trends in 2014: from digital dining to healthy junk food by Amy Fleming from The Guardian

Fast casual execs predict 2014 menu trends

Restaurant Trend Mashup: What to expect in 2014 from Fast Casual

FoodNavigator predicts top five industry drivers in 2014

The chocolate prophecies: Industry fortune-telling for 2014 from Confectionery News

2013 StarChefs.com Trends Report (a look at 2013 culinary trends)

Happy eating!

More Food & Beverage Trends 2014…

2014 is around the corner and here are a few more food & beverage trend predictions of what we’ll be eating….

The 2014 Culinary TrendScape report identified by Campbell’s Culinary & Baking Institute

This year’s major menu trends for 2014 “What’s Hot” culinary forecast from the National Restaurant Association

Top 12 trends for food, nutrition and health from New Nutrition Business

Happy Eating and Happy Holidays!

What We’ll Be Eating in 2014…

(photo by Dinner Series)
A place setting (photo by Dinner Series)

Thanksgiving is around the corner with Christmas on its heels and soon it will be a new year.  Here is a list I compiled of some interesting predictions for what food & beverages we’ll be eating in 2014…

Innova reports Top food and beverage trends of 2014

The Flavor of ’14 from the Sterling-Rice Group (SRG)

Technomic’s Take: 10 Trends for 2014

Andrew Freeman & Co. predicts Hot restaurant menu trends for 2014

Top 12 hottest food and beverage trends for 2014 from Baum & Whiteman

London Bar + Drink Trends 2014 from Lost in Catering London

Chefs Convene to Discuss Food Trends from FSR magazine

DNA Response, Inc. Released The Top 8 Food Trends for 2014 From Celebrity Chef and eatcleaner.com Founder, Mareya Ibrahim, “The Fit Foodie” from PRWEB

Jim Meehan: five leading trends driving the New York bar scene from www.diffordsguide.com