Summer Bearing Fruit – Trend Alert

Fresh fruit is popular during the spring and summer months and is inspiring new fragrance and flavor introductions. Cherry and watermelon are the in vogue fruits of the season.

Cherries
Summer Cherries (photo by Paolo Neo)

In fine fragrance, as a spring limited edition, Escada launched Cherry in the Air and is described as “an initial burst of cherry and raspberry is tempered by hints of marshmallow, coconut orchid, and sandalwood — moving from fruity to sweet to warm.”  British perfume house Floris released Cherry Blossom made with bergamot, orange, pink pepper, cherry blossom, osmanthus, rose, peony, juicy cherry, sandalwood and musk.

The flavored vodka craze continues. Grey Goose introduced Cherry Noir, which is crafted with “100% natural essence of the finest ripe black cherries” and Absolut launched Craft Bitter Cherry, which is described as “a subtle hint of sweetness and bright, authentic cherry flavor [that] is countered by notes of bitter, dark chocolate.” It is one of three flavors, which are sold exclusively to bartenders in limited quantities. Cherry has even tapped beer. Old Dominion released Cherry Blossom Lager as its spring seasonal brew available in March and according to the company “is conditioned on a bed of 300 pounds of Michigan cherries for 48 hours.”

Summer Watermelon (photo by Renee Comet)
Summer Watermelon (photo by Renee Comet)

Watermelon is popping up in men’s fine fragrances. Lacoste’s latest addition Eau de Lacoste L.12.12 Noir highlights a “living watermelon” accord while Tommy Bahama for Him opens with “a revitalizing burst of juicy watermelon.” Limited edition Annayake Love for Him uses bergamot, grapefruit, bitter orange and watermelon top notes while Calvin Klein’s CK One Summer 2013 limited edition features citrus, waterfall, watermelon, cucumber, water lily, musk and moss accords.

Pucker Vodka unveiled Watermelon Wow as the newest flavor and “combines the luscious flavor of watermelon with the invigorating aroma of candied fruit and melon for a unique sensory experience” while Salty Watermelon joins the UV Vodka range. Watermelon is even trickling down into non-alcoholic beverages, specifically water.  Fruitwater offers Watermelon Punch and Fruit2O offers Natural Watermelon.

Watch as these juicy fruits continue to inspire new summer products and emerge in consumer packaged goods.

 

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