Sensational Technology

Trendincite icon NoseTidbits Issue 39 April/May 2014
This originally published on May 19, 2014

One of my favorite subjects is multi-sensory products and services. Trendincite examined this exciting topic in various Tidbits issues: High-Tech Sensory Sensations (March/April ’13), Sensory Sensations (November/December ’11), Multi-Sensory Experiences (October/November ’10), You Fill Up My Senses (May/June ’09), and Sensory Overload (February ’08). A year later, there are a variety of new, unique and interactive experiences driven by  technology.

Bookworm: Seems like literature goes hand in hand with food. In Amsterdam, there’s The Bookish Banquet, a culinary event for bookworms that serves five course meals inspired by themes in literature with narration between courses. Dinah Fried, a graphic artist, published the Fictitious Dishes: An Album of Literature’s Most Memorable Meals, in which Fried cooked all the meals, staged all the shots and took “literary food” photographs.

Touch to Smell: In Australia, celebrity chef Heston Blumenthal launched a new range of food products named Heston for Coles, which highlights indigenous ingredients. For the launch, the company introduced a national, scented print advertising campaign for the Lemon Myrtle Hot Cross Buns. AROMAFORK™ is a new patented cutlery designed to create a novel and intense olfactive experience. In fashion, Naked & Famous Denim’s newest release is its mint scratch-n-sniff jeans, which is said to last for up to five washes. In beauty, Revlon introduced Parfumerie™ Scented Nail Enamel in 24 scented colors, while Bitty Bettys is a collectible fragrance line with ‘Touch to Sniff’ cartons. CVS even offers a scratch n sniff chocolate scented gift card.

Tech Smells: There has been a lot of activity in scents and cell phones as well as other technological categories. Dr. David Edwards engineered the oPhone, a new device that will send scents like text messages. Oscar Mayer created a Wake Up and Smell the Bacon app and device, which was an alarm clock with a sizzling bacon sound and scent. Scentee from Japan is a round device, which plugs into an earphone jack and releases different fragrances with each incoming notification. Crowdfunded on Indiegogo, the Atomyzer iPhone case holds “60 sprays” of fragrance or hand sanitizer in a refillable cartridge. Sensabubble is a new programmed system, which will enable users to feel colors, icons, texts, and mentions from twitter in a bubble filled with a “scented fog.” Scent Rhythm is a chemical-based watch that emits fragrance in minute doses that are in tune with your circadian cycle. Mercedes-Benz 2014 S-Class sedans offer a built-in fragrance atomizer in four custom colognes – Freeside Mood (light citrus),Nightlife Mood (spice, oud), Downtown Mood (floral, musk), and Sports Mood (green, citrus). Although not scented, an interesting limited edition product is Nescafé’s Alarm Cap, which features a built-in  alarm clock that wakes consumers with seven different sounds synchronized to lights. To turn the alarm off, one must open the lid.

Vending is Trending: Vending machines are not new. In fact, the first US vending machine was built in 1888. However, technology has advanced and now there are a slew of new vending machines with a focus on food. The much anticipated Sprinkles Cupcake ATM, which launched in Chicago in 2012, is now in NYC on the Upper East Side. Located in CA, Burritobox is a new vending machine that delivers five different types of burritos on demand while Let’s Pizza kneads dough, mixes fresh ingredients and adds select toppings in three minutes. For a piece of luxury, Los Angeles Beverly Hills Caviar has three vending machines that offer high-end food such as caviar, escargots and truffles. For the health conscious, Chicago-based Farmer’s Fridge is self described as a “veggie machine” that prepares daily salads made from local farm produce. Any leftovers from the previous day are donated to a foodbank.

Food is Fashionable: Fashion and food are being paired and the newest trend is the opening of restaurants inside department stores as a part of the shopping experience. Guerlain Le 68 restaurant inside the Champs-Elysées flagship store highlights Michelin-star French chef Guy Martin who uses Guerlain perfumes as an inspiration for the menu. For example he offers dishes like foie gras with Madagascar vanilla in puff pastry, or pearly cod in “little black dress” licorice, and macarons from the garden of Shalimar. Both Macy’s and Saks Fifth Avenue have recently launched restaurants inside their stores – Stella 34 Trattoria in Macy’s NYC and Sophie’s in Chicago’s Michigan Avenue Saks. This summer, Brooks Brothers will launch Makers and Merchants, a steakhouse. A new one to watch is Bouley Botanical from Chef David Bouley. It’s an “indoor farm” and restaurant that has 24 growing boxes, which use organic soil and feature 70 plants and herbs. The space hosts yoga classes and wellness events.

Want more tidbits? Read Eurocosmetics spa and hair care articles or Visit 4 Latin Countries Without Leaving NYC . See what’s trending from Sniffapalooza’s Spring Fling or get inspired by watching MarketingProfs Take 10: Three Ways to Find Creative Inspiration Outside the Office video. Attend an upcoming NYC Trendincite presentation at HBA on June 12, 2014 or SFC Symposium on October 9, 2014.

Let Trendincite custom-design or curate a sensational trend excursion to engage your five senses and stimulate new product ideas. So what are you waiting for?
Contact us at inquiries@trendincite.com or at 888-561-1229. Feel free to forward this e-mail to friends and colleagues who need to be in the know or have them subscribe to Tidbits.

Get Gellin

Gel manicure after 9 days
Gel manicure after 9 days

To prepare for my family vacation to Mexico, I decided to treat myself to a pedicure. I wasn’t going to bother with a manicure because I rarely leave a nail salon without a smudge or a chip and I’m lucky if it even lasts for a week.

With the amount of sunscreen we use as a family, the chlorine from the pool, sand from the beach and the general use of my hands, there was no way a manicure would last and be worth the investment. The manicurist talked me into a gel manicure for $30. With little convincing I agreed. I’ve known about the gel technology for the last few years, but had no good reason to try it.

The mass market and professional nail care market has been growing at an exponential rate driven by the technological advances, including gel. According to Packaged Facts “The Nail Care Market in the U.S.” report, dollar sales of nail care products in the mass market will reach $2 billion in 2016. Kline’s “Professional Nail Care: Global Market Brief,” reported that the professional nail care category grew by over 25% globally in 2012. According to Kline, the introduction of over 30 important new gel products in the past two years helped spur the market’s strong performance. Gel products grew nearly 30% in 2012. Nail care is so popular, there’s even a new magazine Nail It! dedicated to the category.

With all of these nail stats and my need for an enduring manicure, now was a good reason to try it. I chose an iridescent, sparkly light pink color, similar to what I would have chosen for a regular manicure. However, there were less color choices. The process was similar to a regular manicure, except they make you wash your hands before they apply the specific gel polish, they don’t apply cream or massage your hands, and they wipe your nails clean with nail polish remover. In addition, the drying time is quicker because they use the uv light. Overall the experience was pleasant.  My nails had a nice, smooth finish and seemed stronger than after a regular manicure.  I left wondering if the manicure would survive the trip to Mexico and live up to my expectations.

Coincidentally when I arrived in Mexico, I noticed that the woman at the concierge desk had the same color nail polish as mine.  I asked her if it was the gel manicure and how she liked the product.  It was the same product and she was very happy with it.  She explained how she cleans with Clorox and how the manicure holds up for at least two weeks, sometimes three.

To my surprise, the gel manicure held up and exceeded my expectations. It’s been over a week and I sufficiently challenged the technology…I dragged luggage through airports and in and out of airplanes and cars; I repeatedly applied sunscreen and zinc oxide to myself, two kids and husband; I waded in chlorinated pools and salty, ocean water; I frequently washed my hands and my kids’ hands; I hand-washed my fair share of dishes; and I bathed my kids nightly.

I’m very happy with the outcome. I’m definitely a convert and I’m not sure why I would opt for a regular manicure again.  Now the burning questions are “how will I remove it?” and “what condition will my nails be in after?” Until next time…

 

Black is still black

When you ask my kids, “What’s mommy’s favorite color?” without hesitation they will answer “black.” Perhaps growing up in NYC is where I learned to love black.  My entire wardrobe is black. However, when I was growing up as a child, they didn’t make black clothes for babies or children.  It was considered taboo. Today my daugther’s wardrobe consists of a variety of fashionable black clothes from head to toe.  Sadly but fittingly, when my father passed away a year and a half ago, my daughter wore a silky black blouse, black skirt, black tights and black patent leather shoes to the funeral. When asked by a guest, did I buy this outfit specifically for the occasion, I replied “no, fortunately we had it.”

While on the subject of fashion…the LBD never goes out of style and is constantly being reinvented through new materials and designs. Tonight I had dinner with my family in Ridge Hill (new shopping center in Yonkers) and I happened to pass a White House / Black Market shop. I hate shopping, but was familiar with the store (my close friend raves about it), so I went in. I have to admit the “black” attracted me to the store.  To my surprise, they had some very nice clothes.  The materials, textures, and designs were classic yet contemporary and well tailored.  The concept was simple, the clothes were merchandised well and the staff was friendly. The store offers black and white clothes and each season they focus on an accent color such as red, wine, and now metallic gold / silver for the holidays. I walked away with a new black and white patterned dress and the store gained a new customer.  I think I’ll be back.

Moving to packaging…when I was in art school at Washington University in St. Louis (many years ago) we had an advertising project to design a new dog food package for Purina.  Purina invited us to present our concepts.  At the time, I designed a sleek black package. This was unheard of – food wasn’t ever packaged in black, not even dog food. Flash forward.  Here are just a few examples of current black dog food packages …Walmart Pure Balance, Merrick Grain Free and ProBiotic Live.

Black is now a standard packaging color in beauty care products.  About seven years ago I remember when black was the “it” package color and naming convention in men’s fine fragrance with the likes of Polo Black and Double Black, Kenneth Cole Black and Vintage Black, and Kiton Black.

Black continues to be a popular naming convention used in fine fragrance, but now the emphasis is on an ingredient.  Recent introductions include Byredo Black Saffron, Demeter Black Bamboo and Black Ginger, and Comme de Garcons Black Play. However, the most exciting new black product out is Lady Gaga’s Fame fragrance. It’s touted as the first of its kind because the juice is black and once airborne it applies transparent on skin.

The English word black isn’t good enough and the newest buzzword is “Noir” (black in French).  A few new honorable mentions are Chanel Coco Noir, which the company describes as “nocturnal Baroque – a celebration of Gabrielle Chanel’s use of black and Venice’s influence on her designs and her life,” Tom Ford Noir and Agent Provocateur Pétale Noir.

We are even seeing black packaging in household products such as Downy Unstopables “an in wash scent booster” and Method Home Dish+Hand soap in a new eco-friendly package made from ocean plastic.

I look forward to seeing the continued use of the color black in design across industries and finding new places it hasn’t been used yet. Have you seen black used in new markets or new ways?

P.S.  My idea of mixing my wardrobe up is wearing black and white patterns (new for me), venturing into grey and if I’m feeling really crazy, adding a dash of red.

My closet ( it’s all black with a sprinkle of white and grey)