Since When is Beer Healthy?

Cheer for Beer
Cheer for Beer – photo by Mor Naaman

I’ve heard that red wine and dark chocolate have health attributes because of the ingredient resveratrol found in both. Now it appears that beer is being touted as healthy, particularly for a post-workout recovery beverage. Some research studies suggest that beer can help the body rehydrate. For example, Lean Machine Ale from Canada is a low-alcohol, protein-packed “fitness” beer in four variants – Lager, Lemon Ale, Honey Ale, and Pepper Ale. Across the pond, Dune Surfer claims to be a post-exercise recovery beer made with antioxidants from Goji, Acai and Yuzu fruits.  

Although not a beer, Ficks All-Natural Cocktail Fortifiers are formulated with a proprietary blend of vitamins, electrolytes and antioxidants “designed to help promote liver health and reduce some of the negative effects of alcohol consumption such as preventing hangovers.” They are offered in Lemon, Lime, and Ginger flavors. And for those that aren’t interested in the health benefits of beer or alcohol, there’s always Chaser Strips. They are like Listerine strips that can be used after a shot to “alleviate the harsh after taste.”

Cheers to working out and drinking!

Ads Get Splashy

Fairlife Purely Nutritious Milk, Milk Life, and Schick Hydro Silk ads
Fairlife Purely Nutritious Milk, Milk Life, and Schick Hydro Silk 2014 print ads

Seems like print ads are getting splashy. The Milk Processor Education Program (MilkPEP) has replaced the National Milk Mustache Got Milk? ad campaign with the Milk Life campaign. The new ads focus on the “8 grams of high-quality protein found in each 8 ounce glass of milk” and use images of propelling milk splashes that fuel consumers through activities such as playing sports.  Similarly, Chicago-based Fairlife LLC introduced a sexy ad campaign of women dressed in milk splashes in pin-up poses to promote the company’s new Purely Nutritious Milk, which contains 50% more natural protein and calcium than ordinary milk. To connote hydration, Schick’s Hydro Silk Sensitive Care ads feature water splashes on the legs of active young women doing activities such as kickboxing and skateboarding.

Noticed other recent ads that are using splashes?  Please share.

Sensational Technology

Trendincite icon NoseTidbits Issue 39 April/May 2014
This originally published on May 19, 2014

One of my favorite subjects is multi-sensory products and services. Trendincite examined this exciting topic in various Tidbits issues: High-Tech Sensory Sensations (March/April ’13), Sensory Sensations (November/December ’11), Multi-Sensory Experiences (October/November ’10), You Fill Up My Senses (May/June ’09), and Sensory Overload (February ’08). A year later, there are a variety of new, unique and interactive experiences driven by  technology.

Bookworm: Seems like literature goes hand in hand with food. In Amsterdam, there’s The Bookish Banquet, a culinary event for bookworms that serves five course meals inspired by themes in literature with narration between courses. Dinah Fried, a graphic artist, published the Fictitious Dishes: An Album of Literature’s Most Memorable Meals, in which Fried cooked all the meals, staged all the shots and took “literary food” photographs.

Touch to Smell: In Australia, celebrity chef Heston Blumenthal launched a new range of food products named Heston for Coles, which highlights indigenous ingredients. For the launch, the company introduced a national, scented print advertising campaign for the Lemon Myrtle Hot Cross Buns. AROMAFORK™ is a new patented cutlery designed to create a novel and intense olfactive experience. In fashion, Naked & Famous Denim’s newest release is its mint scratch-n-sniff jeans, which is said to last for up to five washes. In beauty, Revlon introduced Parfumerie™ Scented Nail Enamel in 24 scented colors, while Bitty Bettys is a collectible fragrance line with ‘Touch to Sniff’ cartons. CVS even offers a scratch n sniff chocolate scented gift card.

Tech Smells: There has been a lot of activity in scents and cell phones as well as other technological categories. Dr. David Edwards engineered the oPhone, a new device that will send scents like text messages. Oscar Mayer created a Wake Up and Smell the Bacon app and device, which was an alarm clock with a sizzling bacon sound and scent. Scentee from Japan is a round device, which plugs into an earphone jack and releases different fragrances with each incoming notification. Crowdfunded on Indiegogo, the Atomyzer iPhone case holds “60 sprays” of fragrance or hand sanitizer in a refillable cartridge. Sensabubble is a new programmed system, which will enable users to feel colors, icons, texts, and mentions from twitter in a bubble filled with a “scented fog.” Scent Rhythm is a chemical-based watch that emits fragrance in minute doses that are in tune with your circadian cycle. Mercedes-Benz 2014 S-Class sedans offer a built-in fragrance atomizer in four custom colognes – Freeside Mood (light citrus),Nightlife Mood (spice, oud), Downtown Mood (floral, musk), and Sports Mood (green, citrus). Although not scented, an interesting limited edition product is Nescafé’s Alarm Cap, which features a built-in  alarm clock that wakes consumers with seven different sounds synchronized to lights. To turn the alarm off, one must open the lid.

Vending is Trending: Vending machines are not new. In fact, the first US vending machine was built in 1888. However, technology has advanced and now there are a slew of new vending machines with a focus on food. The much anticipated Sprinkles Cupcake ATM, which launched in Chicago in 2012, is now in NYC on the Upper East Side. Located in CA, Burritobox is a new vending machine that delivers five different types of burritos on demand while Let’s Pizza kneads dough, mixes fresh ingredients and adds select toppings in three minutes. For a piece of luxury, Los Angeles Beverly Hills Caviar has three vending machines that offer high-end food such as caviar, escargots and truffles. For the health conscious, Chicago-based Farmer’s Fridge is self described as a “veggie machine” that prepares daily salads made from local farm produce. Any leftovers from the previous day are donated to a foodbank.

Food is Fashionable: Fashion and food are being paired and the newest trend is the opening of restaurants inside department stores as a part of the shopping experience. Guerlain Le 68 restaurant inside the Champs-Elysées flagship store highlights Michelin-star French chef Guy Martin who uses Guerlain perfumes as an inspiration for the menu. For example he offers dishes like foie gras with Madagascar vanilla in puff pastry, or pearly cod in “little black dress” licorice, and macarons from the garden of Shalimar. Both Macy’s and Saks Fifth Avenue have recently launched restaurants inside their stores – Stella 34 Trattoria in Macy’s NYC and Sophie’s in Chicago’s Michigan Avenue Saks. This summer, Brooks Brothers will launch Makers and Merchants, a steakhouse. A new one to watch is Bouley Botanical from Chef David Bouley. It’s an “indoor farm” and restaurant that has 24 growing boxes, which use organic soil and feature 70 plants and herbs. The space hosts yoga classes and wellness events.

Want more tidbits? Read Eurocosmetics spa and hair care articles or Visit 4 Latin Countries Without Leaving NYC . See what’s trending from Sniffapalooza’s Spring Fling or get inspired by watching MarketingProfs Take 10: Three Ways to Find Creative Inspiration Outside the Office video. Attend an upcoming NYC Trendincite presentation at HBA on June 12, 2014 or SFC Symposium on October 9, 2014.

Let Trendincite custom-design or curate a sensational trend excursion to engage your five senses and stimulate new product ideas. So what are you waiting for?
Contact us at inquiries@trendincite.com or at 888-561-1229. Feel free to forward this e-mail to friends and colleagues who need to be in the know or have them subscribe to Tidbits.