Trend Alert – seems like beer is the newest flavor to trickle into candy. Jelly Belly debuted a non alcoholic Draft Beer Jelly Bean while ChocOBeer in Europe introduced a line of nine chocolates filled with different Belgium beers. They are cleverly packaged in small shaped beer bottles.
The beer and chocolate combination is not new and has been emerging as craft brewers experiment with a variety of ingredients. February is a popular month to launch these seasonal, limited edition chocolate flavors. This year Woodchuck Hard Cider launched the Cellar Series Chocolate and it is crafted with McIntosh and Northern Spy apples and crushed cocao beans. Foothills Brewing is offering it’s Sexual Chocolate Imperial Stout that is infused with cocao and is described as having a “big chocolate aroma with notes of espresso, blackstrap molasses, dark sweet toffee and dark fruit.” For those who are not beer drinkers, there’s ChocolatRouge, which features three chocolate flavors blended with red wine – Milk Chocolate, Dark Red, and Sweet Red.
Watch as beer spills into other unexpected categories.